ATLANTA, Georgia – March 2021 – Mike Dolmetsch has been named a regional sales manager for N.A. Williams. Dolmetsch has more than 10 years of automotive aftermarket experience with a strong background in traditional WD sales, retail account management and heavy duty.

“Mike is a great addition to our Midwest sales team,” said John Bender, vice president, traditional automotive for N.A. Williams. “He will have responsibility for farm and agriculture stores and specialty markets in the Great Lakes and Midwestern states. Mike will also assist with strategic projects involving our traditional WD customers and brings a wealth of knowledge and experience to a variety of market channels that we serve.”

Prior to joining N.A. Williams, Dolmetsch was the executive director of sales – traditional aftermarket for the First Brands Group/Trico Group. He also was a territory sales manager and a heavy-duty sales manager with Trico Products. Dolmetsch started his career working for his father as a manufacturer’s rep, covering Michigan, Indiana, Ohio, Illinois and Wisconsin.

About N.A. Williams

N.A. Williams Company is a leading manufacturers’ representative firm that provides sales, field training, call center services, and data analytics to the North American auto care and commercial vehicle industry. Founded in 1934, N.A. Williams is headquartered in Atlanta, GA, with six satellite offices and over one hundred associates. For more information, visit www.nawilliams.com.