ATLANTA, Georgia – May 05, 2023 – N.A. Williams has promoted Gideon Norris to Senior Director of Sales and Data Solutions and Eric Riner to Senior Director of Business Development, it was announced by Chris Williams, president and CEO of N.A. Williams.

“Gideon and Eric work closely with our associates, customers and suppliers to offer best-in-class data and product management solutions,” said Williams. “They are instrumental to our success, and we congratulate Gideon and Eric on their well-earned promotions.”

Norris joined N.A. Williams in 2012 and served most recently as Director of Category Management. Prior to that position, Norris served as a Business Analyst for the N.A. Williams NAPA and Balkamp teams.

Riner has worked at N.A. Williams for over 15 years, including the last five years as Director of Business Development, Traditional Markets. He began his career at N.A. Williams in 2007 as a Product Manager for Traditional Markets.

About N.A. Williams

N.A. Williams Company is a leading manufacturers’ representative firm that provides sales, field training, call center services, and data analytics to the North American auto care and commercial vehicle industry. Founded in 1934, N.A. Williams is headquartered in Atlanta, GA, with nine regional offices and over 130 associates. For more information, visit

www.nawilliams.com.