Craig joined N.A. Williams Company in January 2022 as a Regional Sales Manager handling the New England territory. Prior to joining NAW, he was a territory manager for the SRS Marketing Company team.
Craig resides in Rhode Island and has over 35 years of sales and marketing experience in the Automotive Aftermarket, both traditional and retail. Craig also has experience in e-commerce, heavy duty, convenience store, grocery, hardware, and tool and equipment markets. He began his career in merchandising for Benny’s, Inc. (Esmond, RI) and made his transition into sales with Consolidated Marketing (Avon, CT) back in 1985. Craig has extensive sales experience primarily as a manufacturers’ representative, but also held direct factory sales management positions with companies such as United Components (UCI) and General Motors (GM).