Chris Riley joined our Atlanta office in 2023 and currently oversees our Datalink division while actively engaged in strengthening and enhancing our product portfolio. With a background in sales, data analysis, market research, and strategic planning, Chris uses his retail and traditional automotive experience to find business insights. Leveraging his Delta-certified category management skills, Chris works closely with clients to cultivate and strengthen their relationships within the industry.

Chris obtained his bachelor's degree in business administration from Auburn University in 2010. Born and raised in Atlanta, GA, he has deep roots in the local community. Chris started with N.A. Williams in August 2012 as a Territory Manager, primarily focusing on north Georgia, east Alabama, and middle Tennessee markets. In 2014, he transitioned to our O'Reilly team in Springfield, assuming the role of Account Executive. Outside of work, Chris has been married to Katie since 2014 and cherishes his role as a father to 3 boys.